Beverages

There are more ways than ever to build value with beverage innovation

Ready-to-drink (RTD) remains the fastest-growing spirit category and is expected to increase its market share to eight percent by 2025. Increased competition means more alcoholic RTD brands are searching for ways to innovate.

“Indulgent beverage seekers, especially younger consumers, are looking for new experiences, but they don’t want to be overwhelmed,” says Kerns.